Free · Live online · 90 minutes
Jake Carter walks through one case live, from first symptom to finished plan. Use it with your own client the next morning.
You've checked her training. You've tightened her food. You've cut another 200 calories and added another walk. And she's still stuck.
So you tell yourself the story every coach tells: it's her age, it's her hormones, it's stress, it's a GP thing. You say "maybe run it past your GP". She comes back with "they said my bloods are normal".
Four weeks later she's quietly looking at Ozempic, or an online coach who sounds a lot more certain than you do. And the client who trusted you most walks out the door.
The bloating by mid-afternoon. The 3pm crash. Cold hands. Waking at 3am. Hair in the shower. None of it is random, and none of it is "just menopause". Together it's a pattern, and the pattern tells you what to fix first. Nobody taught you the order. That's the whole gap, and it isn't your fault.
The questions that tell you whether her stall is driven by her gut, her blood sugar, her thyroid, her stress or her hormones. Ten minutes with your client. No tests needed to start.
The five-stage sequence IOH teaches its practitioners: nourish, restore, defend, regulate, optimise. Fix the wrong thing first and nothing moves. Fix the right thing first and the rest follows.
What she eats, what comes out for now, when she eats it and why, built on screen from her symptoms. You'll see every decision and the reason behind it.
What you can say and do as a coach from a wellness perspective, the signs that mean refer, and how to work alongside her GP instead of against them. When in doubt, refer out.
How coaches turn this into a plan clients pay for properly, so you stop trading every hour on the floor for a session fee.
A teaching case built from the clients coaches bring to IOH most often. Early fifties, post-menopausal, on HRT. Trains three times a week and hasn't missed one. Her GP says her results are normal. She's been stuck for four months.
What they tell you
By the end you'll know which of these leads, what to do first, and what her plan looks like.
Jake started as a personal trainer at 16. He over-trained until he bulged a disc, then tore his shoulder, and found out the hard way he has Gilbert's syndrome when a diet turned his eyes yellow and nobody could tell him why. Every setback pushed him further into the science.
He founded the Institute of Health in 2021 to teach coaches and practitioners the one thing their courses left out: how to read what's going on inside a client, and what to fix first.
If you've got a client who's doing everything right and still not moving, I want you to know it isn't because you're a bad coach. It's because nobody taught you the order.
Ranges don't define health. Training doesn't fix everything. And the right thing at the wrong time is still the wrong thing.
Bring one stuck client to this session in your head. By the end you'll know what to do with her. See you there.
Jake
Yes. The masterclass is free. There's an optional case pack you can add after you register; you don't need it to get value from the session.
No. This session works from symptoms and a nutrition plan. Jake will show you where testing fits later, so you know when it's worth it.
Yes, from a wellness perspective. You're not diagnosing anything. Jake covers exactly what a coach can say and do, the signs that mean you refer, and how to work alongside a client's GP.
The masterclass is live. The replay is part of the case pack, for 30 days.
At the end Jake will explain IOH's pathway for coaches who want the full qualification. It's there if you want it. The training stands on its own either way.
The case is a woman in her fifties on HRT, because that's the client coaches bring to IOH most. The method works for any woman who's stopped responding. If you coach mostly men, there's a separate men's health masterclass.
Coach mostly men? Jake runs a separate men's health masterclass on the overweight male client who's asking about TRT. See The Male Client Before TRT Masterclass
Free live masterclass with Jake Carter.